17: Goal Setting for Go-Getters (feat. Ron Ameln)

Barry sits down with Ron Ameln, President of Small Business Monthly and key player in St. Louis small business development, to discuss goal setting and how it relates to marketing. Barry also shares some great quotes about setting goals and reaching them.

Ron discusses the importance of goal setting in marketing and knowing what you want to achieve before you plan how to get there. Ron discusses the challenges of presenting the Smart Business Radio Show and Barry gives some important tips about achieving goals from Confucius, Bruce Lee and C.S. Lewis.

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16: Power Public Speaking (feat. Fred Miller)

Barry meets with Fred Miller, author of “No Sweat Public Speaking”, to discuss the topic of public speaking. Skillful public speaking is highly beneficial to creating prospects and both Barry and Fred share their years of speaking experience and how to turn audiences into customers.

They discuss the role of practice and how to ease into public speaking. Fred gives some of his favorite resources such as The Corner Office, by Adam Bryant for inside info on what top CEOs hold in common, and mentions Nancy Duarte, a presentation guru whose firm prepared the slides for Al Gore’s, An Inconvenient Truth. Then, too, he mentions Simon Synek’s TED Talk for more tips on inspirational leadership and how to generate action.

The show is packed with tips on how prepare for a presentation and how to deliver it, no sweat!

Barry provides his tips for how he delivers 200 or more educational presentations annually around the country and uses talks to drive the expansion of his business and community projects.

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15: Conquering Cold Calls (feat. Kate Brockmeyer)


Barry meets with Kate Brockmeyer, founder of Business Women Connecting, a networking group for women in business. Kate calls between 60 and 90 cold leads per week, and provides excellent tips to help warm up to cold calls. Barry also provides his top tips for cold calling, and succeeding at it!

Kate’s Top Call Contact Tips:

  • make sure that the benefit to your potential outweights the benefit to you
  • non-glossy business cards!
  • practice in your car, practice in the shower, practice in the gym
  • is this a good time for you?

Barry’s Sales Tips:

  • be sold on your product and you
  • be enthusiastic
  • have a list ready and have it big enough
  • do some (quick) research
  • make sure the person is ready to listen
  • talk the benefit, make it the right one for them
  • make it easy to say yes

Request a FREE Marketing Potential Analysis to find out how to take your marketing to the next level.

Barry’s Recommended Books from Episode 15:

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14: Savvy Social Media (feat. Cbabi Bayoc)

Barry chats with popular and prolific artist, Cbabi Bayoc, whose work is featured on the Prince album, The Rainbow Children. They discuss how Cbabi and his wife, Reine, use social media to promote his art and her bakery, Sweetart. Cbabi has mastered the art of aggressive and savvy Facebook, Instagram and hashtags (hashtags explained in the show). Barry gives Cbabi targeted tips to use Twitter more effectively.

Cbabi’s studio is located at 2222 S Jefferson in St Louis.

Post Frequency (daily):

  • 3x for Facebook ~3 hrs apart
  • 9x for Twitter ~1 hr apart
  • 3-5x on Instagram ~3 hrs apart

Barry and Cababi discuss following great social media personalities for ideas.
Social Media Tools:

  • Buffer
  • Hootsuite (for scheduling posts)
  • Google Alerts
  • PicMonkey

Check out our Social Media Evaluation service.

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12: Using Video to Sell (feat. Amanda Aschinger)

Barry talks with Amanda Aschinger, from Solstice Production Videos, about the perks of using video as a marketing tool, how and when to do videos on your own or with a professional, and several mistakes that people often make when venturing into video promotion.
Solstice productions

Barry mentions some his favorite explanation videos at commoncraft.com and Amanda talks about, “If you’re gonna use video, give people something to interact with.” They discuss how Closed Captioning video (providing text captions for the hearing impaired) helps to get found on search engines.

Barry recommends the book, Art.

5 Tips for Amateur Video:

  1. Script
  2. Study similar projects
  3. Editing
  4. Cut things in favor of interest or reshoot
  5. Communication is of primary importance to quality

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11: Greetings! (feat. Donna Burst)

Barry talks with Donna Burst, of Creative Burst and Send Out Cards, about the value of greeting cards as a marketing tool. Barry also gives his top tips to say “thank you” in an email.

Donna mentions a book by author, John Kralik, about changing his life in A Simple Act of Gratitude. Barry mentions one of his favorite videos, Validation.

Donna’s Recommended Reading List:

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10: Spelling Out ROI (feat. Andy Magnus)

Barry meets with Andy Magnus, owner of MyTaxBuddy, about how to measure your Return of Investment on your marketing campaigns to find out if your time and money are being wisely invested.

Andy mentions his favorite book on marketing, 7 Levels of Communication by Michael Maher. Barry talks about The Dubliner in downtown St. Louis and listening to audio books to keep up on reading using Audible.

Barry gives his most recommended reading list to check out at Audible, including:

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08: The Right Way to Use Branded Swag (feat. Ronnie Jones)

Barry talks promotional items with Ronnie Jones, entrepreneur and partner in four businesses including FAST HELP, about using specialty items to build a thriving business and to keep the referrals rolling in.

Ronnie gives his favorite source of quality swag, discountmugs.com, and mentions a caper involving hundreds of Miller Hams.

Ronnie also gives his rules for making promotional items pay their way:

  • Only give the good swag to the type of person who will bring you business based on past sales.
  • Watch where you are spending money. Spend money on things that will give you the most return.
  • Constantly monitor where leads come from and never base it on”gut feelings.”

In this episode, Barry also shares additional ways to use giveaways and specialty items.

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